Johannes Kreft, Head of Political Communication at the German state-owned bank KfW, emphasizes that public funding can ease these financial barriers. He advises SMEs to explore government-supported programs for digitalization and innovation projects. Programs like KfW’s Credit No. 380 and the German government’s Central Innovation Program for SMEs (ZIM) can support AI investments.
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In the “Markt und Mittelstand” portal, David Evans, VP of Product Management at GoTo, suggests SMEs align AI projects with existing IT systems. He recommends beginning with low-cost options, such as low-code chatbots, especially if internal teams lack AI expertise. These tools are easy to implement and provide immediate value.
Germantech identifies multiple challenges SMEs face when adopting AI, including:
Kreft also notes that complex and tech-intensive sectors benefit most from AI. For example, manufacturing, predictive maintenance, and robotics often see the largest gains. Other sectors, like traditional trades, have been slower to adopt AI but can benefit from automation over time.
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Understanding AI-related costs is essential for SMEs. Key cost factors include:
AI offers diverse applications across sectors. For example, generative AI enhances office tasks in service industries, while smart energy management benefits manufacturing. In one case, the Kübler GmbH in Ludwigshafen uses AI for heating system optimization in large factories. Through a digital twin model, AI helps Kübler increase energy efficiency and extend equipment lifespan.
Johannes Kreft highlights that engineering and technical fields gain the most from AI through cost reduction and automation. However, he adds that some businesses choose not to adopt AI if employees resist change or if costs outweigh benefits.
For SMEs, the answer is increasingly yes. AI offers strong potential in engineering and technical fields, where automation reduces costs and increases efficiency. Although SMEs face adoption challenges, public funding and structured planning make AI more accessible. By strategically leveraging AI, SMEs can drive growth and remain competitive.
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