Packaging

Berry’s New PE Cling Film Targets PVC Food Packaging

Omni Xtra+ polyethylene film said to offer performance and sustainability benefits

Berry Global Inc. says it has developed a new version of polyethylene cling film that can serve as a high-performance –– and certified recyclable –– alternative to PVC cling film for fresh food applications.

The new, low-gauge Omni Xtra+ film is an extension of its existing Omni Xtra product line used to package fruit and vegetables, meat and poultry, and deli and bakery products. The new range, however, is said to offer better elasticity, uniform stretching behavior, and improved impact resistance.

Omni Xtra+ –– currently available in Europe –– also is said to offer users significant sustainability benefits, including compliance with the anticipated requirements of the forthcoming European Union Packaging and Packaging Waste Regulations (PPWR) and extended producer responsibility (EPR).

New thin film is lightweight and recyclable

Berry’s new Omni Xtra+ PE film said to offer better elasticity, uniform stretching behavior, and improved impact resistance. Courtesy Berry Global Inc.

RecyClass and Interseroh, a pair of leading organizations working to achieve plastics circularity, have both certified that the new film is recyclable and compatible with current European recycling guidelines. It also offers a 25 percent weight reduction compared to PVC. Berry says that both features are a key part of its sustainability goals and BMore Together initiative and support the aims of the Ellen MacArthur Foundation’s Global Commitment, to which Berry is a signatory.

The Evansville, Ind.-based Berry Global, which logged $2.7 billion in 2022 film and sheet sales, notes that the improved mechanical properties of Omni Xtra+ film also enables the production of a thinner overall film than PVC versions while maintaining strength and puncture resistance. Traditionally, PE films have suffered from a relative lack of clarity, but the company claims its new manufacturing process produces a polyethylene film with clarity to rival that of PVC. This feature allows brand owners to clearly display their products on retail shelves.

Superior clarity has on-shelf appeal

Benjamin Hendriks, R&D manager for Berry Global Flexible Films, touted the significant technical advance of the Omni Xtra+ film over previous versions. The product, he says, “mirrors the performance of PVC in terms of usability and clarity whilst lowering packaging weights for improved yields. ”

The new film offers “excellent machinability and high elastic retention power, providing strong sealing properties for a tight pack and excellent product fixation,” he said. It also has superior clarity and strong anti-fog and condensation properties to provide a high level of product visibility. Furthermore, he added, the film’s ease of handling allows high throughputs on automatic packing machinery.

Finally, according to Hendriks, by delivering both product protection and on-shelf appeal, Omni Xtra+ helps to meet consumer demands for more sustainable pack formats while also helping brand owners achieve their own sustainability goals, particularly by avoiding what he calls “difficult-to-recycle PVC films.”

By Robert Grace | November 28, 2023

Recent Posts

  • Extrusion

Enhancing Energy Efficiency in Polymer Extrusion

Polymer extrusion wastes a significant amount of energy on inefficiencies. Here is how modern technologies…

10 hours ago
  • Sports & Recreation

Hydrophilic Coating Gives Golf Balls a Competitive Edge

A new hydrophilic coating could give players an edge, enabling them to maintain control and…

13 hours ago
  • Industry

Upcycling Post-Industrial Recycled PP for Injection Molding Applications

As industries strive to integrate recycled materials into mainstream manufacturing, researchers continue to explore ways…

2 days ago
  • Industry

4 Companies Advancing Sustainability with Recycled Content

Companies worldwide are reevaluating their production processes. One major shift is the use of recycled…

2 days ago
  • 3D Printing/Additive Manufacturing

Cutting Emissions Using PLA in 3D Printing

On-site 3D printing of single-use consumables can help life science laboratories reduce carbon emissions.

6 days ago
  • Industry

Boosting Polystyrene Foam Performance with CO₂ and Carbon Additives

As demand for sustainable, high-performance insulation materials increases, researchers continue to explore innovative ways to…

6 days ago