Packaging

Avient Launches Digital Color Prediction Service for Recycled Resins

Novel new tool can help shorten product development time

Avient Corp. says it has developed the PCR Color Prediction Service, “the first digital tool of its kind” that can illustrate the color possibilities or limitations of certain types of post-consumer recycled (PCR) resins prior to laboratory trials.  

Count the Plastics Industry Association as one of those impressed. In late April, the trade group, known as PLASTICS, bestowed its Re|focus Sustainability Innovation in Design Award to Avient for the development. The annual awards program recognizes outstanding innovations in plastics manufacturing that further environmental advantages in design, material and end-of-life management.   

Avient, of Avon Lake, Ohio, says the PCR Color Prediction Service “can help shorten the time-to-launch of new product ranges, allowing fast and reliable checks prior to initiating sample development and simplifying the overall decision-making process for brand owners and technical colorists.”  

Coloring L’Oréal Hair-Care Bottles

Avient partnered in 2022 with cosmetics brand L’Oréal on the bottles for the global launch of its Redken hair-care products. Mayendran Pillay, director of marketing for Avient’s Color & Additives unit in the U.S. and Canada, says L’Oréal used the service “to achieve consistent colors across various PCR grades in different countries, enabling them to launch with fewer color iterations and color trials, thereby reducing complexity and increasing speed.”  

The service “digitalizes intelligence upfront, before parts are made,” explains Stephanie Dycha, senior manager for Avient’s ColorWorks business in the U.S. and Canada. “It’s pretty dynamic.”  

The maker of specialized polymer materials officially launched the PCR Color Prediction Service in the U.S. in March and is basing it at its ColorWorks design center in Chicago. This followed the technology’s development and initial launch as a service in Europe. The company plans to offer the service globally, Dycha says.

By Robert Grace | July 4, 2023

Recent Posts

  • Energy Generation

Can Plastic Solar Cells Finally Go Mainstream?

Plastic solar cells have struggled for years, but perovskite and plastic films could change that.…

13 hours ago
  • Recyclate

Effective Strategies for Incorporating PCR in Injection Molding

This is the first of a two-part series that will provide insight into the adjustments…

2 days ago
  • Recycling

How Blockchain is Transforming Plastic Waste Management

Blockchain technology is driving greater transparency, efficiency, and sustainability in the future of plastic waste…

5 days ago
  • Design

The Art of Undressing: How Naked Packaging Unveils Sustainability

In a world of excessive branding, a new packaging trend is emerging that's as much…

6 days ago
  • PFAS

Is There a Right Way to Handle PFAS Disposal?

If PFAS are found nearly everywhere, what are the most effective methods for their destruction…

7 days ago
  • Recycling

MacroCycle’s Molecular Approach to PET and Polyester Recycling

MacroCycle Technologies is redefining PET recycling through a scalable, energy-efficient molecular upcycling process.

1 week ago